Mobile audience engagement can happen both synchronously and asynchronously. This means that mobile engagement can happen at a given time and place, like at school or at work. Or, mobile engagement can happen anywhere and at anytime. For example, while commuting on a bus or taxi, or after waking up or before going to bed, or while waiting in line. Anywhere. Anytime.
Mobile phone penetration is four-times greater than fixed broadband. Therefore, your online engagement strategy should not only focus on places where there is fixed broadband like adsl, fibre or wifi. Offering free data to your online users will drive up audience engagement across all demographics.